Airtel Kenya is counting on supermarket chain Naivas’ expansive network to popularise its mobile money business after the duo inked a deal that will allow all the retailer's branches countrywide to be used as Airtel Money agents.
In a statement on Tuesday, Kenya’s second-largest telecoms operator said its mobile money customers will be able to deposit and withdraw cash across all Naivas branches within the country, terming the development a strategy to expand its agent footprint to get closer to the customer.
