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Kenya tops Africa’s sports betting craze in latest data
Gambling in Kenya is a multi-billion-shilling industry with strong linkages to telecommunications, financial services, sports sponsorship, advertising, and digital innovation.
Kenya has emerged as Africa’s most active sports betting market, with 64 percent of respondents reporting they placed a football ante in the past 12 months.
According to GeoPoll data, this places the country ahead of regional peers and underscores how deeply wagering has become embedded in football consumption habits.
