Facebook is now more popular than TikTok in Kenya, as more internet consumers have shifted to the Meta-owned social media platform, lured by its strategic crossover to emphasise video content, primarily through the massively popular short-form videos.
The 21-year-old social media platform jumped one place to become the country’s second-most visited internet platform in 2025, according to data from the web infrastructure provider and traffic monitor Cloudflare. TikTok held the top position in 2024.
