Why agritech startups are pushing for policy changes

Startups need to gain an in-depth understanding of who their customers are and what they feel about the product.

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Despite ranking as the largest recipients of agritech investments in Africa, Kenya’s agritech startups continue to struggle in penetrating the market, with official data revealing that less than 30 percent of farmers use digital farming tools.

Unlike their counterparts in other sectors, Kenya’s agritech startups face a unique set of challenges that are unrelated to funding, including a complex regulatory environment that inhibits their growth.

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