‘Mambo ni Matatu’: Securing catchphrases as trademarks

BDtrademark

Trademarks last for 10 years and can be renewed potentially endlessly for subsequent 10 years in succession. PHOTO | SHUTTERSTOCK

When President William Ruto uttered the phrase ‘Mambo ni Matatu’ (loosely translated as ‘there are only three things’) it elicited opposition and support from various sections of the population.

In the usual Kenyan fashion, some quick entrepreneurs started to print Mambo Ni Matatu T-shirts, some with parody messages about the three things they had in mind.

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