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French lingerie brand Etam enters Kenya
Liberty Eagle African Holdings Group Chief Executive Officer Ashley Myers during the photo session at his office on February 6, 2023. PHOTO | DIANA NGILA | NMG
Etam, a French lingerie brand has launched in Nairobi. Etam at Village Market joins a growing number of international retailers that are seeking a share of Kenya’s growing underwear, swimwear, nightwear and footwear market.
Ashley Myers, the group chief executive officer, of Liberty Eagle African Holdings, told the BDLife that Etam operates using a franchise model.
