CSR strategy: Why narcissistic CEOs give and role of boards

Boards must understand the OCEAN big five personality of their executives as well as the three dark personality traits that include narcissism.

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Technology CEO Wanjala decided to thrust his firm into the corporate social responsibility (CSR) space in Kenya. He proceeded to trumpet a massive cash donation to a struggling Nairobi hospital. In so doing, he sought immediate public acclaim and publicity.

However, the tech firm that Wanjala led routinely disregarded local environmental standards regarding production waste that sparked widespread local anger in the communities near the firm’s facilities.

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