Tackling the pricing dilemma

A pricing and value concept of a product in an economy.

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Kerubo is a massage therapist who worked in the spa section of a large Nairobi hotel. Following the Covid-19 outbreak in 2020, Kerubo’s income took a direct hit as hotels experienced a decline in guest numbers.

Not one to sit at home twiddling her enterprising fingers, Kerubo bought a portable massage table and started providing treatments at home for her clients, a service that became very popular due to its convenience.

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Note: The results are not exact but very close to the actual.