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Why sustainability is becoming a competitive advantage for SMEs
SMEs that embrace innovation, improve resource efficiency and demonstrate responsible business conduct will be better positioned to withstand economic uncertainty and compete in evolving markets.
For many years, sustainability was viewed as a corporate responsibility reserved for large multinationals with resources to invest in environmental and social initiatives. Today, it is increasingly a strategic business imperative, particularly for Kenya’s small and medium-sized enterprises (SMEs).
SMEs account for the vast majority of businesses in Kenya and contribute significantly to employment and economic growth.
