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KBL raises Senator Keg beer output by 20 per cent as demand rises

A bar attender transports two Senator Keg Cylinders on a motorbike in Kisumu on January 22, 2017. FILE PHOTO | NMG
A bar attender transports two Senator Keg Cylinders on a motorbike in Kisumu on January 22, 2017. FILE PHOTO | NMG 

Kenya Breweries Ltd (KBL) #ticker:EABL has raised the output of a lower-taxed Senator Keg brand by 20 per cent to drive sales amid higher excise duty on mainstream brands.

The brewer installed new rackers — equipment used to fill kegs or containers with beers — in a Sh800 million upgrade of its Ruaraka plant.

KBL managing director Jane Karuku said the upgrade is among the stop-gap measures the brewer has put in place ahead of commissioning the Sh15 billion brewery in Kisumu within two years.

Mainstream beer sales have come under pressure from excise tax increases in recent years that has raised consumer prices.

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