Kwese TV customers will have the option to purchase three-day subscriptions in pay-as-you-watch packages it hopes will help it crack Kenya’s highly competitive market.
The company yesterday said that customers could pay for three-day, seven-day or 30-day passes for its premium content, with the lowest priced package costing Sh475.
Kwese came into the market last year with a focus on sports. Firm now says it is offering Kenyans more than 60 channels of entertainment, current affairs and sports programming.
“Kenya is an important market for us and we are excited to bring our full offering here,” said Kennedy Ojung’a, Kwese TV general manager for Kenya. Earlier this year Kwese signed a four-year deal with the Union of European Football Associations (Uefa) and Fifa, giving them the rights to broadcast national team football matches and the 2018 World Cup across the continent.
Kwese also has a deal with the United States NBA to broadcast live games in Sub-Saharan Africa.
Zimbabwean billionaire Strive Masiyiwa owns it through Econet Media.
In Kenya, Kwese is going up against the stiff competition offered by Multichoice’s DStv as well as new streaming services such as ShowMax and Netflix. Iflix is the latest Video on Demand service to come to Kenya.
A recent PwC report estimates that revenue from Kenya’s entertainment and media sector will grow 8.5 per cent over the next five years to hit Sh329 billion.