Industry

Forum proposes joint Africa plan to market cruise tourism

Cabinet Secretary for Tourism Najib Balala (centre) and Kenya Ports Authority Managing Director Ms Catherine Mturi-Wairi (2nd right) during the launch of the construction of a Sh350 million cruise ship terminal at the Port of Mombasa on December 16, 2016. FILE PHOTO | NMG
Cabinet Secretary for Tourism Najib Balala (centre) and Kenya Ports Authority Managing Director Ms Catherine Mturi-Wairi (2nd right) during the launch of the construction of a Sh350 million cruise ship terminal at the Port of Mombasa on December 16, 2016. FILE PHOTO | NMG 

African countries should pursue an integrated approach in marketing and promoting cruise tourism to gain from the sector, a industry lobby has proposed.

Catherine Mturi-Wairi, the chair of the Cruise Indian Ocean Association (CIOA), who is also Kenya Ports Authority's managing director, has urged member countries to exploit the continent’s potential in the sector.

Speaking on Tuesday during the opening of a cruise tourism workshop in Victoria, Seychelles, Ms Wairi said the region had a diversity of natural wonders on land and sea complemented by competitive ports and tourism bodies that would support cruise tourism.

“It will be appreciated that cruise shipping is one of the fastest growing sectors of the tourism industry.