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Wooing the first class traveller

A first class berth on a Boeing 747-8 Intercontinental airliner. Airlines are investing in first class, taking fine dining to the skies and tailoring every detail to suit the luxury traveller. PHOTO | FILE | AFP
A first class berth on a Boeing 747-8 Intercontinental airliner. Airlines are investing in first class, taking fine dining to the skies and tailoring every detail to suit the luxury traveller. PHOTO | FILE | AFP 

From vintage champagnes and cocktails, on-board climate control, Porsche airport transfers to being served caviar, the battle for the luxury air traveller is moving past maximum leg room, no queues and seat comfort.

Airlines are investing in first class, taking fine dining to the skies and tailoring every detail to suit the luxury traveller.

And the detail is in having a butler, fine Italian Poltrona Frau leather sofa, two dining tables onboard and— better yet—a personal chef to whip up whatever you fancy.

In 1927, British Airways’ predecessor, Imperial Airways, removed two seats from the Argosy aircraft it operated on the London-Paris route to allow a steward to serve food on board. 

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